This is a short post to provide guidelines on how to avoid point reversals. These are the top tips you should implement:
- Pay attention to the questions.
- Think, be logical.
- Be consistent.
- Be honest.
- Don't rush.
- Only one account is permitted per person.
If you stick to the above guidelines your're unlikely to experience point reversals. Quality is important to our panels, as researchers depend on this data for their analysis and reporting. Organizations have to make important decisions based, in part, on this information. This could be anything from social policy decisions to consumer product launch decisions.